SSL is all about security encryption. It creates an encrypted link between your website and a client’s web browser. The link ensures that all information passed between your website and a client’s web browser remains private and secure and is recognized by millions of consumers by a secure padlock which appears in their web browser. The link uses a 2048 Bit SSL certificate. SSL certificates are digital signature files that would be installed on the webserver where the website is hosted.
As data security has become a larger issue, search engines such as Google and Bing have begun using the presence of an SSL certificate as an indicator of trust, thus boosting those sites’ page ranks. Any site that collects personally identifiable information (user names, email addresses, phone numbers, credit cards details, etc) should be using SSL as a first line of security in order to keep your site visitors’ information secure.